Price changes

Last updated: 2026-02-04

Pricing & Discounts

Our Annual payment price was first set in September 2019 when we moved to a new business model, making it a full Annual subscription from September 2020. Prior to this, a full set of 16 of our plugins was priced at almost $600 USD.

The move to a subscription enabled us to provide the full set at the equivalent of what would once have bought 3 or 4 plugins, allowing the vast majority of customers to benefit from access to all tools and an ever-increasing output of updates and upgrades, rather than a restricted set.

In August 2021 we took the decision to raise the price slightly. At the time, we promised to keep existing subscribers at the original rate for another year, which we did. Then in September 2022 when another price increase was necessary for all customers new and old, those discounts remained for older subscribers.

2024 and 2025 saw some minor price adjustments across a number of currencies, with these changes (influenced by local market conditions and currency exchange rates) impacting only a very small number of customers.

February 2026 brings the first price increase for all new and existing customers since that of September 2022. We appreciate that this never comes as welcome news but we have tried to be as fair as possible and trust that our existing customers will recognise the continued value of our software.

The final price to pay will show on the checkout page, this price may include local VAT/sales tax where applicable. For more information, please contact our support team.

This increase supports continued investment in the work and time put in by our engineers and wider team in research, development and maintenance, allowing us to expand on the developments of the past few years in which we have:

  • Given continued priority to compatibility upgrades within 24 hours of major Adobe releases (for both MacOS and Windows).

  • Produced continuous Astute Manager developments and improvements to further enhance the ownership experience.

  • Developed Engineering resources to develop a steady stream of new plugin features, performance improvements, and stability fixes across the entire plugin range.

  • Continued to invest heavily in training, documentation, and direct customer support.

  • Launched Astute Manager Pro, a new Digital Asset Management service for Illustrator users and teams.

  • Grown our user community to over 1,200 active members, offering early access to new features and direct dialogue with our team.

  • Responded rapidly to customer feedback, with many requested improvements reaching beta testers within days.

This work continues as part of our ongoing commitment to building reliable, time-saving, and innovative tools for a wide range of creative workflows. We thank you for your continued support and hope you’ll enjoy the developments of the next few years.